diff --git a/BUILD b/BUILD
index 0340ab965ad2..1e01931ac56e 100644
--- a/BUILD
+++ b/BUILD
@@ -1,3 +1,9 @@
 # Part of the Carbon Language project, under the Apache License v2.0 with LLVM
 # Exceptions. See /LICENSE for license information.
 # SPDX-License-Identifier: Apache-2.0 WITH LLVM-exception
+
+filegroup(
+    name = "website_content",
+    srcs = glob(["*"]),
+    visibility = ["//website/jekyll:__pkg__"],
+)
diff --git a/docs/BUILD b/docs/BUILD
new file mode 100644
index 000000000000..f5b13ae5db3a
--- /dev/null
+++ b/docs/BUILD
@@ -0,0 +1,9 @@
+# Part of the Carbon Language project, under the Apache License v2.0 with LLVM
+# Exceptions. See /LICENSE for license information.
+# SPDX-License-Identifier: Apache-2.0 WITH LLVM-exception
+
+filegroup(
+    name = "website_content",
+    srcs = glob(["**/*.md"]),
+    visibility = ["//website/jekyll:__pkg__"],
+)
diff --git a/proposals/BUILD b/proposals/BUILD
index c23b26a7662b..751f176e7ca3 100644
--- a/proposals/BUILD
+++ b/proposals/BUILD
@@ -3,7 +3,7 @@
 # SPDX-License-Identifier: Apache-2.0 WITH LLVM-exception
 
 filegroup(
-    name = "md_files",
+    name = "website_content",
     srcs = glob(["*.md"]),
     visibility = ["//proposals/scripts:__pkg__", "//website/jekyll:__pkg__"],
 )
diff --git a/proposals/scripts/BUILD b/proposals/scripts/BUILD
index d94acfb46b1e..b33d4e1fea44 100644
--- a/proposals/scripts/BUILD
+++ b/proposals/scripts/BUILD
@@ -13,7 +13,7 @@ py_library(
 py_test(
     name = "proposals_test",
     srcs = ["proposals_test.py"],
-    data = ["//proposals:md_files"],
+    data = ["//proposals:website_content"],
     python_version = "PY3",
     deps = [":proposals"],
 )
@@ -27,7 +27,7 @@ py_binary(
 py_test(
     name = "new_proposal_test",
     srcs = ["new_proposal_test.py"],
-    data = ["//proposals:md_files"],
+    data = ["//proposals:website_content"],
     python_version = "PY3",
     deps = [":new_proposal"],
 )